Small Business Blog

If the words “sales copy” make you think of popular Mad Men character Don Draper and other advertising stereotypes, stop right there! The truth is that every website “sells” something, whether you’re vending physical products, trying to capture leads for an offline business or even just trying to convince people to follow your line of thinking. And since we all “sell” online, we all need to be concerned about making the sales copy found on our websites as effective as possible.

These days, the internet marketing world is a buzz with the power of “branding”. Really, this isn’t surprising – in a digital world that’s so full of clutter you can barely click on a link for fear of a scam, it’s natural for people to seek out websites that make them feel safe. And chances are if you’ve gone to all the effort to establish yourself as a known, reputable brand online, you likely aren’t going to waste the authority you’ve built up taking your readers for a ride.