If the words “sales copy” make you think of popular Mad Men character Don Draper and other advertising stereotypes, stop right there! The truth is that every website “sells” something, whether you’re vending physical products, trying to capture leads for an offline business or even just trying to convince people to follow your line of thinking. And since we all “sell” online, we all need to be concerned about making the sales copy found on our websites as effective as possible.
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